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	<title>Commenti a: Barack Obama for President. La pubblicità ovunque?</title>
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		<title>Di: Antonio Sofi</title>
		<link>http://www.spindoc.it/2008/02/21/barack-obama-for-president-la-pubblicita-ovunque/comment-page-1/#comment-3948</link>
		<dc:creator>Antonio Sofi</dc:creator>
		<pubDate>Thu, 21 Feb 2008 19:31:54 +0000</pubDate>
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		<description>Ne scrive anche Colin Delany di epolitics su techPrez http://www.techpresident.com/blog/entry/22032/obama_online_ad_seems_aimed_at_general_election

Interessante la riflessione circa la curiosa landing page, che citavo in ndr:
&quot;This strategy looks to be focused on the general election because its goal is long-term support-building rather than short-term persuasion or fundraising — the move of a candidate who&#039;s willing to invest at least some online money in expanding the pool of supporters, volunteers and (ultimately) donors for the Fall rather than in trying to win Ohio and Texas in a couple of weeks. It&#039;s also running on a nonpolitical publication, so you&#039;ve got to wonder about the targeting. I checked the ad traffic listed for the two candidates in the Ad of the Day and don&#039;t see any mention of this buy, so I&#039;m now curious as to how we can track Google ad campaigns&quot;. 

(e giusto per nota buffa e non certo per competizione: è arrivato prima il pezzo di Ezio)</description>
		<content:encoded><![CDATA[<p>Ne scrive anche Colin Delany di epolitics su techPrez <a href="http://www.techpresident.com/blog/entry/22032/obama_online_ad_seems_aimed_at_general_election" rel="nofollow">http://www.techpresident.com/blog/entry/22032/obama_online_ad_seems_aimed_at_general_election</a></p>
<p>Interessante la riflessione circa la curiosa landing page, che citavo in ndr:<br />
&#8220;This strategy looks to be focused on the general election because its goal is long-term support-building rather than short-term persuasion or fundraising — the move of a candidate who&#8217;s willing to invest at least some online money in expanding the pool of supporters, volunteers and (ultimately) donors for the Fall rather than in trying to win Ohio and Texas in a couple of weeks. It&#8217;s also running on a nonpolitical publication, so you&#8217;ve got to wonder about the targeting. I checked the ad traffic listed for the two candidates in the Ad of the Day and don&#8217;t see any mention of this buy, so I&#8217;m now curious as to how we can track Google ad campaigns&#8221;. </p>
<p>(e giusto per nota buffa e non certo per competizione: è arrivato prima il pezzo di Ezio)</p>
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		<title>Di: emiliano</title>
		<link>http://www.spindoc.it/2008/02/21/barack-obama-for-president-la-pubblicita-ovunque/comment-page-1/#comment-3946</link>
		<dc:creator>emiliano</dc:creator>
		<pubDate>Thu, 21 Feb 2008 13:12:34 +0000</pubDate>
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		<description>Molto interessante!</description>
		<content:encoded><![CDATA[<p>Molto interessante!</p>
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